Industry News

Counterfeit Food More Widespread Than Suspected

Investigators have uncovered thousands of frauds, raising fresh questions about regulatory oversight as criminals offer bargain-hunting shoppers cheap versions of everyday products, including counterfeit chocolate and adulterated olive oil, vodka, Jacob’s Creek wine and even Bollinger Champagne. As the horse meat scandal showed, even legitimate companies can be overtaken by the murky world of food fraud.

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8 Ways Brands Can Fight Counterfeits in China

Counterfeit luxury goods are big business in China, and cracking down on copycats can be difficult for brands. Yes, you should do the obvious things like registering your trademark before you enter the Chinese market, and hire a good, local lawyer. But you can also take more aggressive steps, like opening your own Chinese ecommerce site to cut out middle men, and use technology like RFID tags to track your products as they move from factory to consumer. Updating your products regularly — even monthly — can also keep counterfeiters off guard, as can advertising goods that are actually slightly different from your real products.

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An Inside Look at The Fake Sneaker Industry in China

In China, everybody knows that Putien is the “city of fakes”. VICE News met up with Chan, a local vendor, with a knack for getting high-quality pairs off the streets and into the hands of hypebeasts on the other side of the globe, at his headquarters to see how his business is racing ahead.

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How Luxury Brands Can Beat Counterfeiters

Despite spending a fortune on legal fees and distribution controls, luxury goods companies struggle to combat counterfeiting. But the success of counterfeiting is rooted in strategic decisions made by luxury firms to outsource manufacturing, emphasize the logo, and raise prices.

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Why Amazon Has So Many Counterfeit Goods

Seizures of counterfeit products at U.S. borders have increased 10-fold over the past two decades as e-commerce sales have boomed. The total value of seized goods – if they had been real – reached nearly $1.4 billion in 2018. Most are coming from mainland China or Hong Kong.

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Amazon says it seized 2M fake products last year

The online retail giant says it blocked 10bn listings it suspected of peddling fake goods, before they could be put on sale, and seized and destroyed more than 2m products at its fulfilment centres before they were delivered to consumers.

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