8 Ways Brands Can Fight Counterfeits in China
Counterfeit luxury goods are big business in China, and cracking down on copycats can be difficult for brands. Yes, you should do the obvious things like registering your trademark before you enter the Chinese market, and hire a good, local lawyer. But you can also take more aggressive steps, like opening your own Chinese ecommerce site to cut out middle men, and use technology like RFID tags to track your products as they move from factory to consumer. Updating your products regularly — even monthly — can also keep counterfeiters off guard, as can advertising goods that are actually slightly different from your real products.
(Harvard Business Review)